20% Off Paula's Choice Promo Codes (3 Active) April 2025

About Living DNA

Living DNA is a prominent UK-based personal genomics company, established in 2016 as a subsidiary of DNA Worldwide. The brand focuses on providing comprehensive DNA testing services that encompass both ancestry and wellness insights. With a mission to reconnect individuals with their genetic heritage, Living DNA aims to empower users to make informed lifestyle choices based on their genetic information. The company has gained recognition for its detailed biogeographical ancestry analysis, particularly beneficial for those with British roots.

Unique Features of Living DNA

Living DNA stands out in the crowded field of genetic testing due to several key features:

• Detailed Ancestry Reports: The service offers an extensive breakdown of ancestry across 150 regions globally, including 72 sub-regions in Africa, making it particularly appealing for users interested in deep ancestry insights.
• Family Networks: This feature allows users to connect with relatives based on shared DNA, extending family tree-building capabilities up to the ninth degree (fourth cousins). Users can message potential relatives and explore their family history collaboratively.
• Wellness Insights: Living DNA provides reports on how genetics influence nutrition and fitness, helping users tailor their lifestyle choices to their unique genetic profiles. This includes insights into food sensitivities and optimal exercise types.
• Privacy-Centric Approach: The company emphasizes user privacy, allowing customers to control how their genetic data is used and shared. Users can upload results from other testing services to see if they match with Living DNA’s database.

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1. Fill Your Cart: Explore the Paula's Choice website and select the items you want to purchase by clicking "Add to Cart" or a similar button.

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4. Confirm Your Savings: Double-check your order summary to ensure that the discount has been applied correctly, and that the total reflects the discounted price.

5. Finalize Your Purchase: Enter your payment information and any necessary details, then click "Place Order" or "Complete Purchase" to finalize your transaction.

Frequently Asked Questions

What types of tests does Living DNA offer? Living DNA provides three main types of tests: ancestry testing, wellness testing, and combined ancestry and wellness tests. Each test offers unique insights tailored to user interests.

How long does it take to receive results? Typically, results are delivered within 6-8 weeks; however, some cases may extend up to 12 weeks depending on various factors such as sample processing times.

Is my data safe with Living DNA? Yes, Living DNA prioritizes user privacy. Customers have control over their data and can choose how it is used or shared within the platform.

Can I upload my results from other companies? Absolutely! Users can upload DNA results from other testing services like AncestryDNA or 23andMe for an additional fee. This allows them to explore potential matches within Living DNA’s database.

Are there any additional costs? While initial test prices range from $49 for starter kits to $99 for comprehensive options, additional features such as wellness reports or regional ancestry add-ons may incur extra charges.

Through its innovative offerings and commitment to user privacy, Living DNA continues to carve out a significant niche in the personal genomics industry.